... starts with knowing your provider:
IOU
- Investor-owned utilities, or IOUs, provide 83% of retail electricity sales in Wisconsin.*
- These private, for-profit utilities are owned by shareholders, not exclusively in the service area.
- Their business model is to provide a return on investment.
- IOUs are regulated by the Public Service Commission (PSC).
Muni
- Municipal utilities, or munis, provide 11% of retail electricity sales in Wisconsin.*
- These public, nonprofit utilities are owned by local units of government within a generally dense service area in cities or villages.
- Their business model is to provide at-cost electricity rates.
- Munis are regulated by the Public Service Commission (PSC).
Co-op
- Cooperative utilities, or co-ops, provide 6% of retail electricity sales in Wisconsin.*
- These private, nonprofit utilities are owned by their members within the service area, which is typically rural.
- Their business model is to provide at-cost electricity rates.
- Co-ops are self-regulated by an elected board of directors.
*2016 EIA data of retail MWh
I don't know/I can't remember the name of my electric utility.
The specific electric utility that serves you and what type it is (IOU, muni, or co-op) determine the ways you can engage. Click on the buttons below to learn about which utility and model serve you.
