Jennifer Savino is the owner and CEO of KW2, a woman-owned advertising and digital agency located in Madison, Wisconsin. They have worked extensively on public health and education initiatives since their founding in 1986. With a mission of empowering and improving lives, they are one of Wisconsin's longest-running agencies.
Jennifer is responsible for the strategic planning and marketing execution for KW2 clients, with 30+ years of working in marketing, advertising and brand strategy. Before joining KW2, she served as director of account planning and brand strategist in Seattle. She is a regular guest speaker at the University of Wisconsin, a judge for the Governor's Business Plan Contest, and a guest panelist at Wisconsin Technology Council events. She currently serves on several committees/boards for organizations, including the Wisconsin Technology Council; YMCA of Dane County; and the Madison Public Library Foundation. She was honored with a Jefferson Award in Public Service in 2010. She also was awarded a Silver Medal award from the American Advertising Federation Madison in 2022
